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BabyDeck, Stroller with Diaper Changing Table. Change Your Baby, Anytime, Anywhere!
To quote David Leigh, Koala
Bear Kare’s sales and marketing director, “’Accommodating
families with small children is just good business.’”[17]
Patented
device prevents non-licensed competitors from
entering into the market share.
Increase in
public awareness of manufacturer’s brand
name via news media, magazine, press, and television.
Greater brand
awareness increases sale of other products.
Support the
community (family, healthcare facilities, and
educational institutions) by incorporating convenience
features into existing stroller framework.
Secure investment.
Since minimal alterations are required to the
traditional stroller, once the changing table
is tucked into the seat compartment, the stroller
appears no different than a conventional stroller.
Consumers who
prefer the use of public changing stations will
not be deterred from purchasing since using the
BabyDeck™ changing device is optional.
By selling under
the BabyDeck™ trademark, a licensed manufacturer
or supplier can capitalize on the market share
based on the trademark name long after the patent
expires in 20 years.
As part of Etadel’s licensing agreement, your company
can do the following:
Manufacture the BabyDeck™ changing table device
Integrate BabyDeck™ device into future stroller
product lines
Capitalize on the use of the BabyDeck™ product name
