In 2006,
approximately 90% of parents took their children with
them to shop or visit public places almost all of the
time.[15] Whether these children are 8 months or 8 years
old, they bring their own special needs to the table.
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High
Demand. The BabyDeck™ Stroller is
the solution to a fundamental issue with public
diaper changing stations. Evidenced by the multiplicity
of discussion boards online and current research,
diaper changing has become a significant issue
for parents around the world. Consumers want the
stroller.
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Expand
the Market Share. The BabyDeck™ Stroller
addresses a logistical problem facing the modern
parent. While competitors focus on peripheral
issues related to stroller design such as looks
and shape, the manufacturer of the BabyDeck™
Stroller will be focused on functionality and
dual purpose.
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Low
Cost to Manufacture. The BabyDeck™
Stroller changing table can also be integrated
into any existing stroller without redesigning
the stroller. The manufacturer may adopt the standard
framework without making any major alterations.
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Secured
Investment. Since alterations to the traditional
stroller design such as appearance and handling
are minimal, the consumer who looks for the familiarity
of the regular stroller will not be deterred from
purchasing the BabyDeck™ Stroller.
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Cutting-Edge
Technology. The manufacturer of the BabyDeck™
Stroller will be known as a pioneering supplier
for infant and juvenile products.
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Long-Term
Benefits. By selling under the BabyDeck™
brand, a licensed manufacturer or supplier can
capitalize on the market share based on the trademark
name long after the patent expires (approx. 20
years).
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